UK Oak Doors transforms site performance and accelerates Shopify feature delivery with EchoLogyx
Overview
UK Oak Doors, a leading UK retailer specialising in high-quality solid oak internal and external doors, flooring, and timber accessories, engaged EchoLogyx to stabilise their Shopify platform, optimise site speed, and establish a reliable development pipeline. Moving away from a fragmented history of multiple freelancers and agencies, UK Oak Doors sought a solid, long-term agency partner capable of delivering bug-free development and supporting their ongoing commercial growth goals.
Objectives
UK Oak Doors’ key objectives were to:
- Eliminate store performance bottlenecks: Overhaul theme architecture and liquid code to significantly improve site responsiveness and user experience.
- Establish developer continuity & stability: Consolidate technical support with a single, highly capable agency partner to eliminate historical dev friction.
- Ensure error-free UI execution: Resolve ongoing platform bugs and implement rigorous quality assurance (QA) across all devices and browsers.
- Accelerate ongoing feature delivery: Provide a reliable, fast-paced development framework to roll out continuous store updates and trading enhancements.
Challenges
UK Oak Doors faced multiple obstacles:
- Fragmented Development History: Relying on a series of different freelancers and agencies left the codebase cluttered, difficult to maintain, and prone to recurring UI bugs.
- Clunky, Slow User Experience: The site was slow and clunky, impacting user engagement and customer conversion potential.
- Inability to Execute Business Strategy: The lack of a dependable, proactive agency partner meant new trading features and website updates were delayed, limiting their ability to hit key commercial targets.
Approach & Process
Initial Stabilisation & Performance Optimisation:
- EchoLogyx performed a comprehensive audit of the Shopify codebase, cleaning up legacy scripts, refactoring unoptimised liquid code, and executing targeted theme updates.
- Fixed existing UI issues across desktop and mobile to restore a smooth, visually seamless shopping experience.
Agile Development Support & Continuous Trading Enhancements:
- Transitioned UK Oak Doors onto a dedicated, agile support model, providing their team with ongoing access to experienced Shopify engineers.
- Introduced robust end-to-end QA processes to ensure all new feature rollouts and development changes are thoroughly tested and deployed without bugs.
- Established a continuous development cadence to rapidly implement site updates, supporting ongoing commercial campaigns and trading needs.
Results Achieved
- 50% Improvement in Store Responsiveness: Dramatically reduced Interaction to Next Paint (INP) latency from 500–600ms down to 300ms, providing a noticeably snappier overall site feel.
- Enhanced Visual Stability (CLS Reduced to 0.02): Significantly reduced Cumulative Layout Shift (CLS) from 0.08 down to an excellent 0.02 rating, virtually eliminating distracting layout shifts for desktop and mobile shoppers.
- High-Quality, Bug-Free Releases: Comprehensive QA eliminated site bugs, establishing complete confidence in live deployments.
- Accelerated Development & Trading Velocity: Development pace increased substantially, allowing UK Oak Doors to launch new features rapidly to meet commercial goals.
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Will Wheat, eCommerce Manager, UK Oak Doors