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Loft25 launches a bespoke product configurator with EchoLogyx, driving sales beyond expectations

Overview

Loft25 is a prominent UK-based furniture and home décor retailer with a growing presence in the outdoor living space. Their Gardenista line — dedicated to outdoor furniture and décor — represents a key growth segment for the business. Operating on Shopify, Loft25 partnered with EchoLogyx to modernise the Gardenista product experience and unlock new sales potential.

Objectives

Enable customers to purchase fully personalised, bespoke products directly through the Shopify store
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Build a decision-tree-driven configurator that calculates product pricing dynamically based on customer selections
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Allow multiple bespoke items to be added within a single, uninterrupted customer journey
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Integrate the custom experience seamlessly within the existing Gardenista storefront
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Deliver a stable, tested platform in time to capitalise on peak seasonal demand

Challenges

The existing Shopify setup had no mechanism to handle bespoke, multi-attribute products with real-time price calculation
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Customers needed a guided path — selecting shape, dimensions, fill type, colours, and other attributes — before a price could be determined, adding layers of complexity to the buying journey
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The solution had to sit within the Gardenista store as a native experience while functioning as a standalone configurator — a technically nuanced requirement
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A hard seasonal deadline left no margin for delay, placing pressure on both delivery precision and post-launch stability

Approach & Process

Bespoke Product Configurator Development
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EchoLogyx built a standalone product configurator embedded within the Gardenista Shopify store. Customers are guided through a structured series of questions — covering shape, dimensions, filling type, colours, and additional personalisation attributes — with the final price calculated automatically as selections are made.

Critically, the solution also allows customers to add multiple bespoke products within a single session, removing a significant source of drop-off that would otherwise occur if users had to repeat the journey for each item.
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Seamless Shopify Integration & UX
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The configurator was designed and architected to feel like a natural, branded extension of the existing Gardenista storefront — not a bolt-on or third-party tool. EchoLogyx paid careful attention to the user journey, structuring each decision step to be intuitive and low-effort, guiding customers through personalisation without overwhelming them, and ending with a clear price and a frictionless path to checkout.
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End-to-End QA & Stability Testing
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Before launch, the full solution underwent comprehensive quality assurance across multiple devices and browsers. EchoLogyx validated all pricing logic, tested every configuration combination, and stress-tested the UI to surface and resolve any issues ahead of go-live. Post-launch, minor bugs were identified and resolved swiftly, ensuring the platform remained stable and customer-ready throughout the season.

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Results Achieved

The collaboration between Loft25 and EchoLogyx delivered results that exceeded expectations across every measure.

Sales through the new Gardenista configurator surpassed initial projections, with the enhanced product experience playing a direct role in stronger conversion performance. The automated pricing and configuration system eliminated time-consuming manual processes, freeing the Loft25 team to focus on strategic priorities rather than operational tasks — translating into measurable productivity gains and cost savings.

Rigorous QA and rapid post-launch bug resolution produced a stable, dependable platform that instilled confidence in customers and reduced support overhead. Most importantly, EchoLogyx's disciplined approach to the project timeline ensured Loft25 went live just ahead of the Garden season — capturing peak demand at exactly the right moment.

What Loft25 Said

EchoLogyx's expertise has been invaluable to our Gardenista project. With the upgraded website now live for several months, we are delighted with the solution provided. Minor bugs were swiftly resolved, leading to a stable platform. Sales have surpassed our expectations, and the automated processes have saved our team significant time. Our gratitude goes to the EchoLogyx team for their collaborative approach and commitment to deadlines. Their flexibility allowed us to launch just in time for the Garden season.