:root { --font-from: 18; --font-to: 18; --vw-from: calc(1920 / 100); --vw-to: calc(2400 / 100); --coefficient: calc((var(--font-to) - var(--font-from)) / (var(--vw-to) - var(--vw-from))); --base: calc((var(--font-from) - var(--vw-from) * var(--coefficient)) / 16); } html { font-size: calc(var(--base) * 1rem + var(--coefficient) * 1vw); } @media screen and (max-width: 1920px) { :root { --font-from: 16; --font-to: 18; --vw-from: calc(1440 / 100); --vw-to: calc(1920 / 100); } } @media screen and (max-width: 1440px) { :root { --font-from: 15; --font-to: 16; --vw-from: calc(1279 / 100); --vw-to: calc(1440 / 100); } } @media screen and (max-width: 1279px) { :root { --font-from: 14; --font-to: 16; --vw-from: calc(992 / 100); --vw-to: calc(1279 / 100); } } @media screen and (max-width: 992px) { :root { --font-from: 13; --font-to: 16; --vw-from: calc(479 / 100); --vw-to: calc(992 / 100); } } /* @media screen and (max-width: 479px) { :root { --font-from: 12; --font-to: 16; --vw-from: calc(1 / 100); --vw-to: calc(479 / 100); } }

Accelerating Shopify development for Wax London by 900%

Echologyx helped Wax London increase Shopify release velocity by 900 %. With dedicated development and QA support, we turned slow monthly launches into fast, reliable weekly releases that keep the brand evolving at pace.

Strengthening Shopify performance for Daals

Echologyx helped Daals improve Shopify performance across key templates and journeys. By optimising site speed and refining the shopping experience, we enabled smoother navigation and stronger commercial outcomes.

Scaling Shopify development for Chinti & Parker

Echologyx helped GoStudent scale experimentation across multiple international markets. By increasing test velocity and supporting regional teams, we enabled faster learning and a more consistent approach to performance optimisation.

Delivering Shopify growth for the world’s top brands

Why brands choose us

Our Shopify Capabilities

Custom Theme & Store Builds

From new storefronts to complete redesigns, our Shopify engineers build aesthetic, high-performing stores that reflect your brand and scale with your vision.

App & Integration Development

Whether you need bespoke apps or seamless third-party integrations, we extend Shopify’s capabilities to deliver tailored functionality and smooth operations.

Performance Optimisation

We improve load speeds, reduce friction and optimise code so your store performs at its best—boosting user experience and conversion potential.

Ongoing Maintenance & Support

After launch, our team stays alongside you—handling updates, testing, and new feature builds—so you’re free to focus on growing the business.

QA & Release Assurance

Every change passes through rigorous QA across devices and browsers, ensuring deployment is bug-free, accurate and reliable for all users.

Conversion-Focused Enhancements

We combine data insight with design precision to refine user journeys, optimise key pages, and implement features that lift conversion and customer retention.
Our Shopify development process
We combine strategy, design, and engineering to craft Shopify solutions that perform. Our process blends creativity with technical precision — ensuring every release enhances speed, stability, and conversion.
Discover
Understanding your brand and objectives
We review your existing Shopify setup, technical landscape, and commercial goals to identify opportunities and define clear requirements.
Plan
Shaping the roadmap for delivery
We translate insight into a structured plan covering architecture, integrations, timelines, and priorities to ensure alignment before development begins.
Design
Creating intuitive, conversion-led interfaces
Our designers craft clean, on-brand interfaces that balance usability, performance, and flexibility across devices.
Develop
Building scalable Shopify solutions
Our engineers deliver high-quality Shopify themes, features, and integrations with clean code that supports speed, stability, and growth.
Test
QA at every stage
Dedicated QA specialists validate functionality, responsiveness, and performance to ensure every release is reliable and ready to launch.
Launch & Optimise
Deploying, refining, and evolving
We manage a smooth launch and continue to support, optimise, and enhance your Shopify store as your business grows.
Our Shopify development process
We combine strategy, design, and engineering to craft Shopify solutions that perform. Our process blends creativity with technical precision — ensuring every release enhances speed, stability, and conversion.
Discover
Understanding your brand and objectives
We review your existing Shopify setup, technical landscape, and commercial goals to identify opportunities and define clear requirements.
Plan
Shaping the roadmap for delivery
We translate insight into a structured plan covering architecture, integrations, timelines, and priorities to ensure alignment before development begins.
Design
Creating intuitive, conversion-led interfaces
Our designers craft clean, on-brand interfaces that balance usability, performance, and flexibility across devices.
Develop
Building scalable Shopify solutions
Our engineers deliver high-quality Shopify themes, features, and integrations with clean code that supports speed, stability, and growth.
Test
QA at every stage
Dedicated QA specialists validate functionality, responsiveness, and performance to ensure every release is reliable and ready to launch.
Launch & Optimise
Deploying, refining, and evolving
We manage a smooth launch and continue to support, optimise, and enhance your Shopify store as your business grows.

Real results. Real feedback.

Hear from the brands we support

00:00

/

00:00

Lucy Collins
,
UX Consultant
“Echologyx raised the bar for how you should work with developers and their efficiency.”

00:00

/

00:00

Nabil Al-Jannati
,
Brand Manager
“They got it straight away, not only were they developers, they were problem solvers”

00:00

/

00:00

Francesca Baldwin
,
Optimisation Manager
“I’ve been working with the qa’s for 2 years, their work is really, really thorough .”

Chosen by global leaders in retail and luxury

The answers to your questions

What does your CRO service include?

Our CRO service covers the full experimentation lifecycle. That includes research, strategy, hypothesis creation, design, development, QA, test management, and analysis. We don’t just run tests. We help you build a sustainable experimentation programme that delivers reliable insights and measurable performance improvements.

Do you only run A/B tests?

No. While A/B testing is a core part of what we do, we also support multivariate testing, personalisation experiments, and iterative optimisation. The approach depends on your goals, traffic levels, and technical setup.

Are you tool-agnostic?

Yes. We work across all major experimentation platforms and adapt to your existing stack. You choose the tool that works best for your organisation, and we focus on building high-quality experiments within it.

Who builds the experiments?

All experiments are built by our in-house CRO developers. This ensures technical accuracy, performance stability, and flexibility when working across different platforms and frameworks.

How do you prioritise tests?

We prioritise tests using a structured framework that balances potential impact, confidence, effort, and alignment with your commercial goals. This helps ensure we focus on experiments that matter most.

Can you work with our internal team or agency?

Yes. We regularly embed alongside in-house teams and agencies. Some clients use us as an extension of their team, while others rely on us for execution and QA support.

How quickly can tests go live?

Timelines vary depending on complexity, but our process is designed to maximise testing velocity without compromising quality. We focus on removing bottlenecks and keeping experiments moving.

Do you help with hypothesis generation?

Yes. Hypotheses are informed by analytics, UX insight, behavioural research, and prior learnings. We focus on test ideas grounded in evidence, not assumptions.

What happens if a test loses?

A losing test still delivers value. We document learnings, identify why it underperformed, and feed those insights directly into future experiments.

Do you support international sites?

Yes. We regularly support experimentation across multiple regions, languages, and storefronts, while maintaining consistency and quality.

Show more frequently asked questions
Can you validate analytics and tracking?

Yes. QA includes validating tracking and ensuring experiment data is clean, reliable, and trustworthy before decisions are made.

Is CRO suitable for my business size?

CRO works best when you have enough traffic to learn quickly, but it’s not limited to enterprise brands. We tailor programmes based on scale, maturity, and goals.

How do you measure success?

Success is measured against agreed KPIs such as conversion rate, revenue, engagement, or efficiency. We align on this upfront so results are clear.

Do you offer CRO strategy only?

Yes. We can lead CRO strategy and roadmap planning even if execution is handled internally or by another partner.

How do we get started?

We begin with a strategy session to understand your goals, challenges, and current setup, then recommend the best next steps.

What does your CRO service include?

Our CRO service covers the full experimentation lifecycle. That includes research, strategy, hypothesis creation, design, development, QA, test management, and analysis. We don’t just run tests. We help you build a sustainable experimentation programme that delivers reliable insights and measurable performance improvements.

Do you only run A/B tests?

No. While A/B testing is a core part of what we do, we also support multivariate testing, personalisation experiments, and iterative optimisation. The approach depends on your goals, traffic levels, and technical setup.

Are you tool-agnostic?

Yes. We work across all major experimentation platforms and adapt to your existing stack. You choose the tool that works best for your organisation, and we focus on building high-quality experiments within it.

Who builds the experiments?

All experiments are built by our in-house CRO developers. This ensures technical accuracy, performance stability, and flexibility when working across different platforms and frameworks.

Show more frequently asked questions
How do you prioritise tests?

We prioritise tests using a structured framework that balances potential impact, confidence, effort, and alignment with your commercial goals. This helps ensure we focus on experiments that matter most.

Can you work with our internal team or agency?

Yes. We regularly embed alongside in-house teams and agencies. Some clients use us as an extension of their team, while others rely on us for execution and QA support.

How quickly can tests go live?

Timelines vary depending on complexity, but our process is designed to maximise testing velocity without compromising quality. We focus on removing bottlenecks and keeping experiments moving.

Do you help with hypothesis generation?

Yes. Hypotheses are informed by analytics, UX insight, behavioural research, and prior learnings. We focus on test ideas grounded in evidence, not assumptions.

What happens if a test loses?

A losing test still delivers value. We document learnings, identify why it underperformed, and feed those insights directly into future experiments.

Do you support international sites?

Yes. We regularly support experimentation across multiple regions, languages, and storefronts, while maintaining consistency and quality.

Can you validate analytics and tracking?

Yes. QA includes validating tracking and ensuring experiment data is clean, reliable, and trustworthy before decisions are made.

Is CRO suitable for my business size?

CRO works best when you have enough traffic to learn quickly, but it’s not limited to enterprise brands. We tailor programmes based on scale, maturity, and goals.

How do you measure success?

Success is measured against agreed KPIs such as conversion rate, revenue, engagement, or efficiency. We align on this upfront so results are clear.

Do you offer CRO strategy only?

Yes. We can lead CRO strategy and roadmap planning even if execution is handled internally or by another partner.

How do we get started?

We begin with a strategy session to understand your goals, challenges, and current setup, then recommend the best next steps.