Chinti & Parker strengthens Shopify performance with Echologyx
Overview
Chinti & Parker is a contemporary fashion brand known for modern knitwear and elevated design, serving customers globally through direct-to-consumer channels. To improve development agility and support continuous innovation on their Shopify store, Chinti & Parker partnered with Echologyx for dedicated engineering and technical support.
Objectives
Chinti & Parker engaged Echologyx with these key goals:
- Increase development capacity to deliver Shopify changes faster
- Improve the cadence of feature releases without sacrificing quality
- Ensure robust QA across devices and user journeys
- Enable the internal team to iterate with greater confidence
- Reduce dependency on external agencies and traditional bottlenecks
Challenges
Before working with Echologyx, Chinti & Parker encountered several hurdles:
- Limited internal development resources slowed release velocity
- Changes often required external agency support, creating delays
- Ongoing maintenance and feature requests lacked dedicated engineering capacity
- Ensuring high quality across devices and browsers required more robust QA support
Approach & Process
Dedicated Engineering Support:
Echologyx embedded a dedicated Shopify engineer within the Chinti & Parker team, acting as an extension of their in-house resources. This allowed the brand to execute development tasks without the traditional overhead of onboarding external agencies for every need.
Collaborative Workflow:
Our team worked alongside Chinti & Parker’s internal digital and ecommerce stakeholders, participating in planning, standups, and roadmap discussions to ensure alignment and speed of delivery.
Rigorous QA and Testing:
Every release and feature build was validated by QA specialists, ensuring functionality worked as intended across devices and browsers. This reduced risk and kept customer experience consistent with the brand’s high standards.
Responsive and Flexible Delivery:
The embedded model ensured rapid response to requirements and flexibility in execution, enabling the team to act on product, design, and optimisation ideas without delays.
Results Achieved
Chinti & Parker significantly increased the pace and reliability of their Shopify development. With dedicated engineering and QA support in place, the brand was able to:
- Improve development velocity and responsiveness
- Launch features and updates more consistently
- Deliver a smoother, higher-quality user experience
- Reduce reliance on external agencies for routine changes
The partnership resulted in greater confidence across the product and ecommerce teams and a smoother development workflow.
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