:root { --font-from: 18; --font-to: 18; --vw-from: calc(1920 / 100); --vw-to: calc(2400 / 100); --coefficient: calc((var(--font-to) - var(--font-from)) / (var(--vw-to) - var(--vw-from))); --base: calc((var(--font-from) - var(--vw-from) * var(--coefficient)) / 16); } html { font-size: calc(var(--base) * 1rem + var(--coefficient) * 1vw); } @media screen and (max-width: 1920px) { :root { --font-from: 16; --font-to: 18; --vw-from: calc(1440 / 100); --vw-to: calc(1920 / 100); } } @media screen and (max-width: 1440px) { :root { --font-from: 15; --font-to: 16; --vw-from: calc(1279 / 100); --vw-to: calc(1440 / 100); } } @media screen and (max-width: 1279px) { :root { --font-from: 14; --font-to: 16; --vw-from: calc(992 / 100); --vw-to: calc(1279 / 100); } } @media screen and (max-width: 992px) { :root { --font-from: 13; --font-to: 16; --vw-from: calc(479 / 100); --vw-to: calc(992 / 100); } } /* @media screen and (max-width: 479px) { :root { --font-from: 12; --font-to: 16; --vw-from: calc(1 / 100); --vw-to: calc(479 / 100); } }

Experiences built to convert

We design intuitive, customer-centred experiences that balance usability, performance, and brand. Working closely with developers and QA, our designers create interfaces that reduce friction, support experimentation, and improve conversion across digital journeys.

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Delivering UX design for leading brands

Our UX Capabilities

UX Audits & Heuristic Reviews

We evaluate existing experiences to identify friction, usability issues, and missed opportunities. Our audits combine UX best practice with behavioural insight to prioritise improvements that matter.

User Research & Insight

We use qualitative and quantitative research to understand how users think, behave, and decide. These insights inform clearer journeys and stronger design decisions.

User Journeys & Structure

We structure content and flows to reduce cognitive load and guide users efficiently through key tasks, from discovery to conversion.

UX & UI Design

We design clean, intuitive interfaces that balance brand expression with usability. Every layout is built to support clarity, accessibility, and performance.

Design for Experimentation

Our designs are created with testing in mind. We produce modular, test-ready components that integrate seamlessly into CRO and experimentation programmes.

Developer Collaboration & Handover

Designers work closely with engineers to ensure feasibility, consistency, and efficient implementation, reducing rework and speeding up delivery.
Our UX process
Our structured Magento process ensures every project moves seamlessly from discovery to optimisation.
Discover
Understanding users and objectives
We begin by analysing your product, audience, and goals through audits, data review, and stakeholder insight to identify usability challenges and opportunities.
Research
Uncovering user behaviour and motivation
We gather qualitative and quantitative insight to understand how users think, navigate, and decide, forming a clear foundation for design decisions.
Structure
Defining journeys and information flow
We map user journeys and organise content to reduce cognitive load and guide users efficiently through key tasks.
Design
Creating clear, usable interfaces
Our designers craft intuitive, accessible UX and UI that balance brand expression with usability and performance.
Validate
Testing and refining experiences
We validate designs through feedback, usability testing, and collaboration with CRO and development teams to ensure designs perform in practice.
Deliver & Iterate
Supporting implementation and improvement
We work closely with developers to ensure smooth handover and continue refining experiences based on real user behaviour and performance data.
Our UX process
Our structured Magento process ensures every project moves seamlessly from discovery to optimisation.
Discover
Understanding users and objectives
We begin by analysing your product, audience, and goals through audits, data review, and stakeholder insight to identify usability challenges and opportunities.
Research
Uncovering user behaviour and motivation
We gather qualitative and quantitative insight to understand how users think, navigate, and decide, forming a clear foundation for design decisions.
Structure
Defining journeys and information flow
We map user journeys and organise content to reduce cognitive load and guide users efficiently through key tasks.
Design
Creating clear, usable interfaces
Our designers craft intuitive, accessible UX and UI that balance brand expression with usability and performance.
Validate
Testing and refining experiences
We validate designs through feedback, usability testing, and collaboration with CRO and development teams to ensure designs perform in practice.
Deliver & Iterate
Supporting implementation and improvement
We work closely with developers to ensure smooth handover and continue refining experiences based on real user behaviour and performance data.

Real results. Real feedback.

Hear from the brands we support

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Lucy Collins
,
UX Consultant
“Echologyx raised the bar for how you should work with developers and their efficiency.”

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Nabil Al-Jannati
,
Brand Manager
“They got it straight away, not only were they developers, they were problem solvers”

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Francesca Baldwin
,
Optimisation Manager
“I’ve been working with the qa’s for 2 years, their work is really, really thorough .”

Chosen by global leaders in retail and luxury

The answers to your questions

What does your CRO service include?

Our CRO service covers the full experimentation lifecycle. That includes research, strategy, hypothesis creation, design, development, QA, test management, and analysis. We don’t just run tests. We help you build a sustainable experimentation programme that delivers reliable insights and measurable performance improvements.

Do you only run A/B tests?

No. While A/B testing is a core part of what we do, we also support multivariate testing, personalisation experiments, and iterative optimisation. The approach depends on your goals, traffic levels, and technical setup.

Are you tool-agnostic?

Yes. We work across all major experimentation platforms and adapt to your existing stack. You choose the tool that works best for your organisation, and we focus on building high-quality experiments within it.

Who builds the experiments?

All experiments are built by our in-house CRO developers. This ensures technical accuracy, performance stability, and flexibility when working across different platforms and frameworks.

How do you prioritise tests?

We prioritise tests using a structured framework that balances potential impact, confidence, effort, and alignment with your commercial goals. This helps ensure we focus on experiments that matter most.

Can you work with our internal team or agency?

Yes. We regularly embed alongside in-house teams and agencies. Some clients use us as an extension of their team, while others rely on us for execution and QA support.

How quickly can tests go live?

Timelines vary depending on complexity, but our process is designed to maximise testing velocity without compromising quality. We focus on removing bottlenecks and keeping experiments moving.

Do you help with hypothesis generation?

Yes. Hypotheses are informed by analytics, UX insight, behavioural research, and prior learnings. We focus on test ideas grounded in evidence, not assumptions.

What happens if a test loses?

A losing test still delivers value. We document learnings, identify why it underperformed, and feed those insights directly into future experiments.

Do you support international sites?

Yes. We regularly support experimentation across multiple regions, languages, and storefronts, while maintaining consistency and quality.

Show more frequently asked questions
Can you validate analytics and tracking?

Yes. QA includes validating tracking and ensuring experiment data is clean, reliable, and trustworthy before decisions are made.

Is CRO suitable for my business size?

CRO works best when you have enough traffic to learn quickly, but it’s not limited to enterprise brands. We tailor programmes based on scale, maturity, and goals.

How do you measure success?

Success is measured against agreed KPIs such as conversion rate, revenue, engagement, or efficiency. We align on this upfront so results are clear.

Do you offer CRO strategy only?

Yes. We can lead CRO strategy and roadmap planning even if execution is handled internally or by another partner.

How do we get started?

We begin with a strategy session to understand your goals, challenges, and current setup, then recommend the best next steps.

What does your CRO service include?

Our CRO service covers the full experimentation lifecycle. That includes research, strategy, hypothesis creation, design, development, QA, test management, and analysis. We don’t just run tests. We help you build a sustainable experimentation programme that delivers reliable insights and measurable performance improvements.

Do you only run A/B tests?

No. While A/B testing is a core part of what we do, we also support multivariate testing, personalisation experiments, and iterative optimisation. The approach depends on your goals, traffic levels, and technical setup.

Are you tool-agnostic?

Yes. We work across all major experimentation platforms and adapt to your existing stack. You choose the tool that works best for your organisation, and we focus on building high-quality experiments within it.

Who builds the experiments?

All experiments are built by our in-house CRO developers. This ensures technical accuracy, performance stability, and flexibility when working across different platforms and frameworks.

Show more frequently asked questions
How do you prioritise tests?

We prioritise tests using a structured framework that balances potential impact, confidence, effort, and alignment with your commercial goals. This helps ensure we focus on experiments that matter most.

Can you work with our internal team or agency?

Yes. We regularly embed alongside in-house teams and agencies. Some clients use us as an extension of their team, while others rely on us for execution and QA support.

How quickly can tests go live?

Timelines vary depending on complexity, but our process is designed to maximise testing velocity without compromising quality. We focus on removing bottlenecks and keeping experiments moving.

Do you help with hypothesis generation?

Yes. Hypotheses are informed by analytics, UX insight, behavioural research, and prior learnings. We focus on test ideas grounded in evidence, not assumptions.

What happens if a test loses?

A losing test still delivers value. We document learnings, identify why it underperformed, and feed those insights directly into future experiments.

Do you support international sites?

Yes. We regularly support experimentation across multiple regions, languages, and storefronts, while maintaining consistency and quality.

Can you validate analytics and tracking?

Yes. QA includes validating tracking and ensuring experiment data is clean, reliable, and trustworthy before decisions are made.

Is CRO suitable for my business size?

CRO works best when you have enough traffic to learn quickly, but it’s not limited to enterprise brands. We tailor programmes based on scale, maturity, and goals.

How do you measure success?

Success is measured against agreed KPIs such as conversion rate, revenue, engagement, or efficiency. We align on this upfront so results are clear.

Do you offer CRO strategy only?

Yes. We can lead CRO strategy and roadmap planning even if execution is handled internally or by another partner.

How do we get started?

We begin with a strategy session to understand your goals, challenges, and current setup, then recommend the best next steps.