:root { --font-from: 18; --font-to: 18; --vw-from: calc(1920 / 100); --vw-to: calc(2400 / 100); --coefficient: calc((var(--font-to) - var(--font-from)) / (var(--vw-to) - var(--vw-from))); --base: calc((var(--font-from) - var(--vw-from) * var(--coefficient)) / 16); } html { font-size: calc(var(--base) * 1rem + var(--coefficient) * 1vw); } @media screen and (max-width: 1920px) { :root { --font-from: 16; --font-to: 18; --vw-from: calc(1440 / 100); --vw-to: calc(1920 / 100); } } @media screen and (max-width: 1440px) { :root { --font-from: 15; --font-to: 16; --vw-from: calc(1279 / 100); --vw-to: calc(1440 / 100); } } @media screen and (max-width: 1279px) { :root { --font-from: 14; --font-to: 16; --vw-from: calc(992 / 100); --vw-to: calc(1279 / 100); } } @media screen and (max-width: 992px) { :root { --font-from: 13; --font-to: 16; --vw-from: calc(479 / 100); --vw-to: calc(992 / 100); } } /* @media screen and (max-width: 479px) { :root { --font-from: 12; --font-to: 16; --vw-from: calc(1 / 100); --vw-to: calc(479 / 100); } }

Experiences built to convert

We design intuitive, customer-centred experiences that balance usability, performance, and brand. Working closely with developers and QA, our designers create interfaces that reduce friction, support experimentation, and improve conversion across digital journeys.

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Delivering UX design for leading brands

Our UX Capabilities

UX Audits & Heuristic Reviews

We evaluate existing experiences to identify friction, usability issues, and missed opportunities. Our audits combine UX best practice with behavioural insight to prioritise improvements that matter.

User Research & Insight

We use qualitative and quantitative research to understand how users think, behave, and decide. These insights inform clearer journeys and stronger design decisions.

User Journeys & Structure

We structure content and flows to reduce cognitive load and guide users efficiently through key tasks, from discovery to conversion.

UX & UI Design

We design clean, intuitive interfaces that balance brand expression with usability. Every layout is built to support clarity, accessibility, and performance.

Design for Experimentation

Our designs are created with testing in mind. We produce modular, test-ready components that integrate seamlessly into CRO and experimentation programmes.

Developer Collaboration & Handover

Designers work closely with engineers to ensure feasibility, consistency, and efficient implementation, reducing rework and speeding up delivery.

Our UX process

Our structured Magento process ensures every project moves seamlessly from discovery to optimisation.
Discover
Understanding users and objectives
We begin by analysing your product, audience, and goals through audits, data review, and stakeholder insight to identify usability challenges and opportunities.
Research
Uncovering user behaviour and motivation
We gather qualitative and quantitative insight to understand how users think, navigate, and decide, forming a clear foundation for design decisions.
Structure
Defining journeys and information flow
We map user journeys and organise content to reduce cognitive load and guide users efficiently through key tasks.
Design
Creating clear, usable interfaces
Our designers craft intuitive, accessible UX and UI that balance brand expression with usability and performance.
Validate
Testing and refining experiences
We validate designs through feedback, usability testing, and collaboration with CRO and development teams to ensure designs perform in practice.
Deliver & Iterate
Supporting implementation and improvement
We work closely with developers to ensure smooth handover and continue refining experiences based on real user behaviour and performance data.

Our UX process

Our structured Magento process ensures every project moves seamlessly from discovery to optimisation.
Discover
Understanding users and objectives
We begin by analysing your product, audience, and goals through audits, data review, and stakeholder insight to identify usability challenges and opportunities.
Research
Uncovering user behaviour and motivation
We gather qualitative and quantitative insight to understand how users think, navigate, and decide, forming a clear foundation for design decisions.
Structure
Defining journeys and information flow
We map user journeys and organise content to reduce cognitive load and guide users efficiently through key tasks.
Design
Creating clear, usable interfaces
Our designers craft intuitive, accessible UX and UI that balance brand expression with usability and performance.
Validate
Testing and refining experiences
We validate designs through feedback, usability testing, and collaboration with CRO and development teams to ensure designs perform in practice.
Deliver & Iterate
Supporting implementation and improvement
We work closely with developers to ensure smooth handover and continue refining experiences based on real user behaviour and performance data.

Real Results & Client Feedback

Hear from the brands we support

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Lucy Collins
,
UX Consultant
“Echologyx raised the bar for how you should work with developers and their efficiency.”

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Nabil Al-Jannati
,
Brand Manager
“They got it straight away, not only were they developers, they were problem solvers”

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Francesca Baldwin
,
Optimisation Manager
“I’ve been working with the qa’s for 2 years, their work is really, really thorough .”

Chosen by global leaders in retail and luxury

The answers to your questions

What UX services do you offer?

We provide UX audits, user research, journey mapping, UX and UI design, and validation. Our UX work focuses on clarity, usability, and performance.

Is your UX work CRO-focused?

Yes. UX and CRO are closely connected in our approach. We design experiences that reduce friction and support experimentation and measurable performance improvements.

Do you conduct user research?

Yes. We use qualitative and quantitative research methods to understand user behaviour, motivations, and decision-making.

Can you audit an existing site?

Yes. UX audits are often the starting point. We assess usability, structure, and user behaviour to identify opportunities for improvement.

Do you work with data and analytics?

Yes. We use behavioural data and analytics to inform UX decisions and validate assumptions.

Can you design for experimentation?

Yes. We design experiences with testing in mind, creating layouts and components that are easy to experiment with and refine.

Do you collaborate with developers?

Yes. Designers work closely with developers to ensure designs are feasible, efficient to implement, and perform as intended.

Do you provide UI as well as UX?

Yes. UX and UI are often delivered together to ensure experiences are both usable and visually coherent.

Can you work with existing design systems?

Yes. We regularly design within existing brand guidelines and design systems to maintain consistency.

Do you support international audiences?

Yes. We consider language, cultural differences, and regional behaviour when designing experiences for global audiences.

Show more frequently asked questions
How do you validate designs?

We validate designs through usability testing, feedback loops, and collaboration with CRO and development teams.

Can UX work stand alone?

Yes. UX projects can run independently or as part of a wider CRO or development programme.

Do you support accessibility?

Yes. Accessibility is considered throughout the design process to ensure experiences are usable by as many people as possible.

How long does UX work take?

Timelines vary depending on scope, research depth, and complexity, but we always align expectations upfront.

How do we start?

We begin with discovery to understand your users, goals, and current challenges before recommending next steps.

What UX services do you offer?

We provide UX audits, user research, journey mapping, UX and UI design, and validation. Our UX work focuses on clarity, usability, and performance.

Is your UX work CRO-focused?

Yes. UX and CRO are closely connected in our approach. We design experiences that reduce friction and support experimentation and measurable performance improvements.

Do you conduct user research?

Yes. We use qualitative and quantitative research methods to understand user behaviour, motivations, and decision-making.

Can you audit an existing site?

Yes. UX audits are often the starting point. We assess usability, structure, and user behaviour to identify opportunities for improvement.

Show more frequently asked questions
Do you work with data and analytics?

Yes. We use behavioural data and analytics to inform UX decisions and validate assumptions.

Can you design for experimentation?

Yes. We design experiences with testing in mind, creating layouts and components that are easy to experiment with and refine.

Do you collaborate with developers?

Yes. Designers work closely with developers to ensure designs are feasible, efficient to implement, and perform as intended.

Do you provide UI as well as UX?

Yes. UX and UI are often delivered together to ensure experiences are both usable and visually coherent.

Can you work with existing design systems?

Yes. We regularly design within existing brand guidelines and design systems to maintain consistency.

Do you support international audiences?

Yes. We consider language, cultural differences, and regional behaviour when designing experiences for global audiences.

How do you validate designs?

We validate designs through usability testing, feedback loops, and collaboration with CRO and development teams.

Can UX work stand alone?

Yes. UX projects can run independently or as part of a wider CRO or development programme.

Do you support accessibility?

Yes. Accessibility is considered throughout the design process to ensure experiences are usable by as many people as possible.

How long does UX work take?

Timelines vary depending on scope, research depth, and complexity, but we always align expectations upfront.

How do we start?

We begin with discovery to understand your users, goals, and current challenges before recommending next steps.