Douglas embeds Echologyx QA to scale high-quality experimentation
Overview
Douglas is a leading European beauty and cosmetics retailer with a strong online presence and a commitment to delivering exceptional digital experiences. Facing QA capacity constraints and the need for reliable testing support, Douglas partnered with Echologyx to embed high-quality QA expertise directly into their product development process.
Objectives
Douglas engaged Echologyx with clear goals in mind:
- Provide dependable QA support that integrates seamlessly with their internal teams.
- Maintain and improve testing quality across complex release cycles.
- Speed up development momentum without compromising accuracy.
- Increase confidence in product releases through detailed validation.
Challenges
As a major eCommerce leader, Douglas faced specific pressures:
- Their internal QA resources were stretched, limiting their ability to test releases thoroughly.
- The existing QA process lacked capacity to keep pace with fast-moving development cycles.
- They needed a QA partner who could integrate closely with internal workflows without adding overhead or slowing progress.
Approach & Process
Embedded QA Partnership:
Echologyx integrated directly with Douglas’ product development team, acting as an extension of their in-house QA capability rather than an external vendor. This allowed for deep collaboration and shared ownership of quality outcomes.
Clear Communication & Alignment:
We prioritised structured communication, participating in daily standups, aligning on priorities, and ensuring progress was transparent across teams. This increased visibility into QA status and reduced uncertainty throughout release cycles.
Responsive, High-Quality QA Execution:
Our QA engineers consistently identified issues across common and edge-case scenarios, validating changes meticulously so Douglas could deploy with confidence. Rapid responsiveness, including support across time zones, kept momentum high even when priorities shifted.
Proactive Ownership & Process Improvements:
Beyond testing, Echologyx took ownership of QA workflows, independently managing tasks, contributing to internal process improvements, and helping streamline the overall delivery pipeline.
Results Achieved
- Douglas gained a trusted QA partner that felt like a natural part of their internal team.
- The quality and reliability of product releases improved through consistent, detailed testing.
- Faster development cycles were achieved thanks to flexible responsiveness and proactive support.
- Increased internal visibility into QA progress helped improve coordination and planning.
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Douglas’ onsite experimentation team lead commented