GSF Car Parts improves Magento performance and conversions with Echologyx
Overview
GSF Car Parts is a UK-based ecommerce retailer specialising in automotive parts and accessories. Faced with performance constraints and the need to better convert its online traffic, GSF partnered with Echologyx to enhance its Magento infrastructure, refine customer journeys, and implement a structured experimentation programme designed to deliver measurable improvements in conversion and overall revenue performance.
Objectives
GSF Car Parts engaged Echologyx with several core goals:
- Improve conversion rates and overall revenue performance
- Strengthen the Magento platform’s performance and stability
- Increase confidence in updates and changes via structured experimentation
- Reduce bottlenecks in site journeys that were limiting engagement and checkout success
- Ensure high-quality development and QA support without sacrificing velocity
Challenges
Before partnering with Echologyx, GSF faced a number of challenges:
- Conversion performance lagged behind expectations, with friction in key customer journeys
- The Magento platform had technical limitations that affected speed and user experience
- The internal team lacked dedicated engineering and experimentation support to test and improve effectively
- Previous changes lacked a structured validation process, making improvements uncertain
Approach & Process
Magento Expertise and Experimentation:
Echologyx applied its Magento development expertise alongside a structured experimentation programme to identify, prioritise, and implement changes that would deliver meaningful performance gains. This combined both technical execution and data-driven iteration.
Optimising Key Customer Journeys:
Our team analysed customer paths through the site, identifying bottlenecks and opportunities for improvement. Optimisations were implemented across category pages, product templates, and checkout flows to reduce friction and enhance usability.
Validation through Structured Testing:
Rather than relying on assumptions, Echologyx validated all major changes through structured experimentation. This ensured decisions were backed by clean, measurable results and reduced the risk of unintended regressions.
Rigorous QA and Release Assurance:
Dedicated QA specialists tested all modifications across devices and browsers, ensuring changes not only worked correctly but also performed reliably. This continuous validation helped maintain platform stability even under rapid iteration.
Results Achieved
Echologyx’s work delivered clear commercial and technical improvements for GSF Car Parts:
- Conversion rates increased significantly due to improved performance and optimised experiences
- Customer journeys became smoother and more intuitive
- The experimentation programme provided reliable insights that informed further optimisation
- The Magento platform became more resilient and easier to iterate on
- Overall revenue performance strengthened through a combination of technical and UX improvements
These gains gave GSF confidence in future updates and established a solid foundation for scalable growth.
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GSF Car Parts’ director of ecommerce commented