“ Echologyx differentiates itself from other development teams through clear communication and thorough and accurate coding. Despite a 11-12 hour time difference, we’re able to communicate daily with QA and development, and tasks are moved through several stages of development from investigation, build, QA, bug fix, and re-QA before being pushed live. Echologyx has been instrumental in the advice they’ve offered regarding website infrastructure and how we build out our development arm, as well as identifying coding issues, adding in script automation to identify new issues, and improving UX and CRO on the front end of our site. They don’t do things just to do them. They ask questions and look for ways to do it better. It feels like our team is working twice as fast and without constant bugs popping up or reoccurring. I wish I would’ve found Echologyx ten years ago."

-Alex Stahl, Digital Director, Hook and Loop

About Hook and Loop

Hook and Loop is a dynamic e-commerce platform specializing in premium-quality hook and loop fasteners. Known for their commitment to quality and innovation, they cater to both individuals and industries, offering a wide range of products for creative, functional, and industrial applications. As a growing business, they needed a robust, user-friendly website that could handle high traffic volumes and provide an exceptional shopping experience on both desktop and mobile devices.

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Challenges

Whilst Hookandloop.com is a well-known brand in the US market, the website did not justify its products. Users were facing site load time issues, along with a number of challenges to do their necessary research and purchase the right products from the site.

The website’s slow load times led to user frustration, increasing bounce rates and limiting conversions. Hook and Loop’s previous website lacked a responsive design, making it challenging for users to navigate on mobile devices. Without a mobile-friendly menu, users found it hard to access different sections of the website, causing a subpar user experience. The shopping cart experience was problematic on mobile, with only partial visibility of the cart, leading to checkout drop-offs.

The previous agency who were supporting the Hook and Loop marketing department were very slow in implementing updates and resolving issues, which impacted the site's overall performance and reliability.

How EchoLogyx Helped

This is where EchoLogyx was brought in to see what can be done to the website. EchoLogyx initiated the project with a comprehensive QA site audit, pinpointing key issues, UX challenges and areas for improvement.

With insights from the audit, we devised a clear roadmap and strategic plan to tackle each identified issue systematically. Our team immediately began implementing fixes and enhancements, focusing on improving mobile compatibility, responsiveness, and site speed.

Within a few months, all major issues were resolved, significantly enhancing the user experience and functionality.

Beyond fixing the initial problems, EchoLogyx provided ongoing design support, ensuring the site’s aesthetics matched its improved functionality. We implemented a new, optimized theme, resulting in a 5X improvement in site speed, enhancing user experience and supporting higher conversion rates.

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"Working with EchoLogyx has been an incredibly positive experience. It genuinely feels like their team‍member is part of our own – not an external partner. Communication is always clear, structured, and‍proactive, and their responsiveness is outstanding, often making time zone differences virtually invisible.

The quality of QA they deliver is consistently high, with impressive attention to detail, even in complex oredge-case scenarios. Their thoroughness gives us real confidence when tests are approved. They take ownership, contribute to improving our QA processes, and manage tasks independently and reliably.

Since they joined, we’ve seen improvements not just in QA quality, but in team collaboration and overall transparency. EchoLogyx has brought a sense of stability and professionalism to our testing workflows, and we’re grateful to have them with us.”

-Stane Z. , Onsite Experimentation Team Lead, Douglas.

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About Douglas

Douglas – a leading European beauty and cosmetics retailer, with a strong online presence and a commitment to high-quality digital experiences.

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Challenges

As a major player in eCommerce, Douglas needed dependable QA support to ensure that releases were stable, timely, and thoroughly tested across a complex technical ecosystem. Their internal QA capacity was under pressure, and they were looking for a partner who could integrate closely with their workflows and maintain high testing standards without slowing down development.

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Our Role

EchoLogyx joined Douglas’ product development process to provide ongoing QA support across arrange of web and digital initiatives. From the beginning, our goal was to work as an extension of their internal team, not just a service provider, but a reliable, embedded QA partner.

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What we delivered
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Flawless Communication & Collaboration:

We prioritized clear, structured communication, ensuring that we never missed a meeting, were always on time, and aligned easily on testing goals and priorities. Over time, our natural integration with the team grew stronger, fostering a collaborative, open working environment.

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Rapid Responsiveness, Across Time Zones:

With quick turnaround times and near-constant availability, we helped Douglas maintain momentum during fast-paced release cycles, even when priorities shifted last minute or feedback required same-day updates.

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Reliable, High-Quality QA Execution:

Our team consistently identified issues in both common flows and edge cases, earning the trust ofDouglas stakeholders. When we gave the green light, their team felt confident moving forward, knowing the work had been deeply vetted.

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Ownership and Initiative:

We proactively took responsibility for our QA processes, provided feedback on internal workflows, and managed our own ticket columns independently. From widget template testing to cross-browser checks, we adapted to whatever was needed, without hesitation.

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Process and Transparency Improvements:

By participating in daily standups and increasing visibility into our progress, we helped the Douglas team gain real-time insights into QA status, which improved coordination and reduced uncertainty.

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Results

• A trusted QA partner that feels like a natural part of the Douglas team.
• Increased confidence in product releases through consistent, detailed testing.
• Faster development cycles due to flexible responsiveness and proactive support.
• Enhanced internal visibility into QA progress and timelines.

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Download the full case study.